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When is Enough, Enough? Or When Do You Stop Testing and Start Building?
The biggest risk in product development is building products that customers don't want. But the next biggest risk is analysis paralysis where we spend all of our time (and budget) trying to evaluate whether we are building the right thing. Real product success relies on finding the right balance between these two extremes.
How to Moderate a Usability Test: A Comprehensive Guide
When planning usability tests, one of the first critical decisions is choosing between moderated and unmoderated sessions. While unmoderated testing offers cost efficiency and scalability, it often falls short in providing deep qualitative insights. Moderated sessions, particularly valuable for early-stage designs and complex systems, allow teams to uncover rich, nuanced feedback that can prove even more valuable than quantitative data. In this article, we go into detail on how to effectively moderate a usability test.
How to Create an Experiment Plan (And Why)
It is far too easy to fall into the trap of believing that customers will love what we are building. That is why we go to the effort of breaking down our solutions, identifying assumptions, and then trying to evaluate them. But there is still one hurdle left to overcome - our bias.
Creating an Effective Usability Test Task Plan
There is a lot of advice around how to run generative interview sessions. There is even a lot of information on what not to do in usability tests. The Mom Test warns about the risk of asking people what they think of your product. But there is a gap around how you actually create good usability tests. If you need to improve in this area then this guide is for you.
Testing Solution Desirability (aka Positioning)
You have a great idea, you just need to evaluate whether customers really want it. Exploratory desirability tests include landing pages, social media campaigns, ads, and explainer videos. But how do you convey the value of your product quickly and accurately? That's where positioning comes in.
3 Types of Design Experiment (and when to use them)
When identifying the assumptions behind our solutions, we categorised them under the four key product risks: desirability, usability, feasibility, and viability. While various experiments are available to address each of these risks, the abundance of options can make it challenging to determine the best fit. To make it easier to pick the right experiment at the right time, we need to group experiments based on the level of confidence we have in our solution, rather than solely by risk category.
The Biggest Lie that Designers Believe about Software Development
Design is creative, it's messy, there are lot's of dead ends and backtracking, but as you iterate you continue to get closer to a solution that works. With a solution validated, you can hand it over to the developers for the more logical, linear flow of turning the design into working software. It sounds great - but it's wrong.
How to Run an Effective Ideation Session
Have you ever left a brainstorming session feeling more frustrated than inspired? The reasons that ideation sessions often fall flat comes down to a few predictable challenges but luckily there are proven techniques to overcome these challenges and help your team generate creative, actionable ideas.