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Testing Solution Desirability (aka Positioning)
You have a great idea, you just need to evaluate whether customers really want it. Exploratory desirability tests include landing pages, social media campaigns, ads, and explainer videos. But how do you convey the value of your product quickly and accurately? That's where positioning comes in.
3 Types of Design Experiment (and when to use them)
When identifying the assumptions behind our solutions, we categorised them under the four key product risks: desirability, usability, feasibility, and viability. While various experiments are available to address each of these risks, the abundance of options can make it challenging to determine the best fit. To make it easier to pick the right experiment at the right time, we need to group experiments based on the level of confidence we have in our solution, rather than solely by risk category.
The Biggest Lie that Designers Believe about Software Development
Design is creative, it's messy, there are lot's of dead ends and backtracking, but as you iterate you continue to get closer to a solution that works. With a solution validated, you can hand it over to the developers for the more logical, linear flow of turning the design into working software. It sounds great - but it's wrong.
How to Run an Effective Ideation Session
Have you ever left a brainstorming session feeling more frustrated than inspired? The reasons that ideation sessions often fall flat comes down to a few predictable challenges but luckily there are proven techniques to overcome these challenges and help your team generate creative, actionable ideas.