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Testing Solution Desirability (aka Positioning)
You have a great idea, you just need to evaluate whether customers really want it. Exploratory desirability tests include landing pages, social media campaigns, ads, and explainer videos. But how do you convey the value of your product quickly and accurately? That's where positioning comes in.
3 Types of Design Experiment (and when to use them)
When identifying the assumptions behind our solutions, we categorised them under the four key product risks: desirability, usability, feasibility, and viability. While various experiments are available to address each of these risks, the abundance of options can make it challenging to determine the best fit. To make it easier to pick the right experiment at the right time, we need to group experiments based on the level of confidence we have in our solution, rather than solely by risk category.
The Biggest Lie that Designers Believe about Software Development
Design is creative, it's messy, there are lot's of dead ends and backtracking, but as you iterate you continue to get closer to a solution that works. With a solution validated, you can hand it over to the developers for the more logical, linear flow of turning the design into working software. It sounds great - but it's wrong.
3 Different Methods for Identifying Assumptions
Every product or feature we build rests on a foundation of assumptions about how users will behave. While some assumptions might be safe bets based on past experience, others are more precarious "leap of faith" assumptions that could sink our entire solution if proven wrong. Identifying the key assumptions is therefore critical to evaluate whether our solution will be successful.
How to Get Past Arguing for the Value of Design, and Actually Start Doing Experiments
For decades people have been pitching the value of design. And decades later we're still making the same arguments. We need to change how we are approaching the problem, and this means accepting that we have to live within the tight time and budget constraints that we currently have.
How to Run an Effective Ideation Session
Have you ever left a brainstorming session feeling more frustrated than inspired? The reasons that ideation sessions often fall flat comes down to a few predictable challenges but luckily there are proven techniques to overcome these challenges and help your team generate creative, actionable ideas.
The 3 Pillars of Good Ideation—Fluency, Flexibility, and Originality
After conducting continuous research with your customers, you’ve pinpointed and prioritised a critical problem that needs addressing. The next challenge is designing the most effective solution. This is where ideation comes in.
How to Create a Research Plan
The research space is virtually infinite, presenting an overwhelming array of possibilities and directions. Without a structured plan, teams risk wasting time on irrelevant findings or failing to address the critical questions driving their product forward. A research plan ensures focus, alignment with strategy, and the efficient use of resources.
Stream Teams Don't Need to Communicate their Research
One of the biggest challenges that researchers usually face is making sure that research influences product decisions. This usually involves communication, so why don't Stream Teams need to communicate their research? Let's dig in to find out.
Comparing Different Opportunity Prioritisation Frameworks
You've done some amazing research and identified a number of promising potential opportunities to explore to achieve your business goals. The interviews were insightful, the patterns are clear, but now comes the challenging part: deciding which opportunities to pursue first.
How to Tame your Unruly Opportunity Solution Trees
Every article you read about Opportunity Solution Trees (OST) shows the same thing: a beautifully organised diagram with clear hierarchies, thoughtfully organised opportunities, and neatly arranged solutions. But if you've used OSTs in practice, you know the reality: they get messy. Fast.