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How to Get Past Arguing for the Value of Design, and Actually Start Doing Experiments

Feb 24, 2025

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7 min read

How to Get Past Arguing for the Value of Design, and Actually Start Doing Experiments

For decades people have been pitching the value of design. And decades later we're still making the same arguments. We need to change how we are approaching the problem, and this means accepting that we have to live within the tight time and budget constraints that we currently have.

Rory Madden
Rory Madden

Stream Team

+1

How to Run an Effective Ideation Session

Feb 17, 2025

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8 min read

How to Run an Effective Ideation Session

Have you ever left a brainstorming session feeling more frustrated than inspired? The reasons that ideation sessions often fall flat comes down to a few predictable challenges but luckily there are proven techniques to overcome these challenges and help your team generate creative, actionable ideas.

Rory Madden
Rory Madden
The 3 Pillars of Good Ideation—Fluency, Flexibility, and Originality

Feb 10, 2025

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6 min read

The 3 Pillars of Good Ideation—Fluency, Flexibility, and Originality

After conducting continuous research with your customers, you’ve pinpointed and prioritised a critical problem that needs addressing. The next challenge is designing the most effective solution. This is where ideation comes in.

Rory Madden
Rory Madden
How to Create a Research Plan

Feb 3, 2025

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5 min read

How to Create a Research Plan

The research space is virtually infinite, presenting an overwhelming array of possibilities and directions. Without a structured plan, teams risk wasting time on irrelevant findings or failing to address the critical questions driving their product forward. A research plan ensures focus, alignment with strategy, and the efficient use of resources.

Rory Madden
Rory Madden
Stream Teams Don't Need to Communicate their Research

Jan 27, 2025

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5 min read

Stream Teams Don't Need to Communicate their Research

One of the biggest challenges that researchers usually face is making sure that research influences product decisions. This usually involves communication, so why don't Stream Teams need to communicate their research? Let's dig in to find out.

Rory Madden
Rory Madden
Comparing Different Opportunity Prioritisation Frameworks

Jan 20, 2025

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5 min read

Comparing Different Opportunity Prioritisation Frameworks

You've done some amazing research and identified a number of promising potential opportunities to explore to achieve your business goals. The interviews were insightful, the patterns are clear, but now comes the challenging part: deciding which opportunities to pursue first.

Rory Madden
Rory Madden
How to Tame your Unruly Opportunity Solution Trees

Jan 13, 2025

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6 min read

How to Tame your Unruly Opportunity Solution Trees

Every article you read about Opportunity Solution Trees (OST) shows the same thing: a beautifully organised diagram with clear hierarchies, thoughtfully organised opportunities, and neatly arranged solutions. But if you've used OSTs in practice, you know the reality: they get messy. Fast.

Rory Madden
Rory Madden
Ranking Different Research Insight Documentation Approaches

Jan 6, 2025

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3 min read

Ranking Different Research Insight Documentation Approaches

Not all documentation methods are equally effective at capturing and communicating research insights. This article presents a framework for evaluating and ranking different documentation approaches based on their effectiveness in making insights accessible, maintainable, usable, and actionable for product teams.

Rory Madden
Rory Madden
How to Run a Productive Generative Research Interview

Dec 30, 2024

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9 min read

How to Run a Productive Generative Research Interview

Running an interview is not difficult. But running a productive interview that uncovers genuine insights to inform your product is a different challenge. This article introduces a proven approach to help you maximise the value of your interviews, drawing on methods from the Jobs-to-be-Done (JTBD) framework.

Rory Madden
Rory Madden
How to Document Research Interviews

Dec 16, 2024

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5 min read

How to Document Research Interviews

After doing a customer interview you need to synthesise your insights right away before your memory fades. And because time is always tight, we'll share a quick and simple format so you can get back to other work.

Rory Madden
Rory Madden
5 Different Research Interview Question Types

Dec 9, 2024

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6 min read

5 Different Research Interview Question Types

The questions that you ask in an interview can dramatically impact the insights that you glean from the interview. In this article we will go through five different question types and the quality of the responses that you will get from each one.

Rory Madden
Rory Madden
Why Can't We Just Ask What People Want?

Dec 2, 2024

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5 min read

Why Can't We Just Ask What People Want?

Product development would be so much easier if we could just ask customers what they want and then deliver that for them. In fact, a lot of companies do just this. The only problem is that what people ask for is rarely what they actually need.

Rory Madden
Rory Madden
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