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ZeroBlockers
Helping teams remove the blockers that hurt the effectiveness and efficiency of software development.
Latest Posts
How to Run an Effective Ideation Session
Have you ever left a brainstorming session feeling more frustrated than inspired? The reasons that ideation sessions often fall flat comes down to a few predictable challenges but luckily there are proven techniques to overcome these challenges and help your team generate creative, actionable ideas.
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The 3 Pillars of Good Ideation—Fluency, Flexibility, and Originality
After conducting continuous research with your customers, you’ve pinpointed and prioritised a critical problem that needs addressing. The next challenge is designing the most effective solution. This is where ideation comes in.
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How to Create a Research Plan
The research space is virtually infinite, presenting an overwhelming array of possibilities and directions. Without a structured plan, teams risk wasting time on irrelevant findings or failing to address the critical questions driving their product forward. A research plan ensures focus, alignment with strategy, and the efficient use of resources.
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Archive
How to Run an Effective Ideation Session
Have you ever left a brainstorming session feeling more frustrated than inspired? The reasons that ideation sessions often fall flat comes down to a few predictable challenges but luckily there are proven techniques to overcome these challenges and help your team generate creative, actionable ideas.

The 3 Pillars of Good Ideation—Fluency, Flexibility, and Originality
After conducting continuous research with your customers, you’ve pinpointed and prioritised a critical problem that needs addressing. The next challenge is designing the most effective solution. This is where ideation comes in.

How to Create a Research Plan
The research space is virtually infinite, presenting an overwhelming array of possibilities and directions. Without a structured plan, teams risk wasting time on irrelevant findings or failing to address the critical questions driving their product forward. A research plan ensures focus, alignment with strategy, and the efficient use of resources.

Stream Teams Don't Need to Communicate their Research
One of the biggest challenges that researchers usually face is making sure that research influences product decisions. This usually involves communication, so why don't Stream Teams need to communicate their research? Let's dig in to find out.
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Comparing Different Opportunity Prioritisation Frameworks
You've done some amazing research and identified a number of promising potential opportunities to explore to achieve your business goals. The interviews were insightful, the patterns are clear, but now comes the challenging part: deciding which opportunities to pursue first.
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How to Tame your Unruly Opportunity Solution Trees
Every article you read about Opportunity Solution Trees (OST) shows the same thing: a beautifully organised diagram with clear hierarchies, thoughtfully organised opportunities, and neatly arranged solutions. But if you've used OSTs in practice, you know the reality: they get messy. Fast.
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Ranking Different Research Insight Documentation Approaches
Not all documentation methods are equally effective at capturing and communicating research insights. This article presents a framework for evaluating and ranking different documentation approaches based on their effectiveness in making insights accessible, maintainable, usable, and actionable for product teams.
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How to Run a Productive Generative Research Interview
Running an interview is not difficult. But running a productive interview that uncovers genuine insights to inform your product is a different challenge. This article introduces a proven approach to help you maximise the value of your interviews, drawing on methods from the Jobs-to-be-Done (JTBD) framework.
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5 Different Research Interview Question Types
The questions that you ask in an interview can dramatically impact the insights that you glean from the interview. In this article we will go through five different question types and the quality of the responses that you will get from each one.
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Ranking Continuous Research Methodologies
Not all research methods are equally suited for continuous research, where the focus is on trying to get high-quality signals as quickly and cheaply as possible. This article presents a framework for evaluating and ranking continuous research methodologies based on their effectiveness in understanding what users do, why they do it, and how flexible the method is for ongoing use.
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